Written by: Jen Dan
American singer-songwriter and producer Aaron Rice is based in Minneapolis, but he actually recorded his debut solo album, Neverfade/For Dusk, while residing in Los Angeles.
Neverfade/For Dusk comes out on May 10th, and ahead of that release date Stereo Embers is pleased to host the premiere of the video for “Tru Life”, a track off the LP. Rice’s previous single “Ghosttown” and its accompanying video recently premiered at The 405.
The video for “Tru Life” was directed by Rice’s long-time creative partner Alex Brown who also co-wrote three of the album’s songs. Rice’s compositions are made up of contemplative and vocally-centered electronic sounds. He’s been a part of many music collaborations, but it’s as a solo artist that Rice has found his calling – and his true self.
Rice reveals, ““Tru Life” takes place in a strange period of time just after losing someone. I started living out these fantasies of what life could be like, but in the quiet, unintended moments of reflection beneath all the noise I only felt a profound absence. In my heart of hearts I knew it was too late. I see the video as a representation of these feelings of disorientation; when the horizon is off balance and you can’t see where you’re headed.”
Find out more about Aaron Rice: